Managing Partners
frank-artale Frank Artale
Frank Artale Managing Partner

Frank Artale is a managing partner at Ignition, joining the firm in 2011. His career in the software industry began in 1984. He most recently served as group vice president, business development at Citrix Systems, where he was responsible for all aspects of Citrix’s business development with software and hardware technology partners.

Frank joined Citrix from XenSource, where he was responsible for strategic operations and business development. Prior to XenSource, Artale was a founder and CEO of Consera Software, a management-software company, which was acquired by Hewlett-Packard in 2004. Before founding Consera, Frank was vice president of the Windows Solutions Group for VERITAS Software, where he oversaw overall product strategy for Windows targeted solutions.

He also was a general manager in the Windows 2000 group at Microsoft, one of the many product-management and sales positions he held during his nine-year career with the company. Before joining Microsoft, he held positions as a software engineer and engineering manager building trader workstation and retail-brokerage delivery systems, first at an IBM/Merrill Lynch joint venture (IMNET), then at FD Consulting.

Frank led Ignition’s investments in Appfog, Couchbase, Cloudera, Docker, MessageBus, ScaleXtreme, and ServiceMesh. He is currently a member of the board of directors for Apprenda, BlueStacks Systems, Bromium, Coho Data, SkyTap, SnapLogic, Tellwise, Trifacta, and Unidesk. In 2012 Frank was named to GigaOm’s list of top cloud VCs and, in 2013, to both the Forbes Midas “Hot Prospects” list and AlwaysOn’s “Power Players in the Cloud” list.

Frank attended Polytechnic Institute of New York as a Board of Trustees Scholar where he studied electrical engineering and computer science.

john-conners John Connors
John Connors Managing Partner

John Connors is a managing partner at Ignition.  John joined Ignition in 2005 after a distinguished career as a software-industry executive.

John spent sixteen years at Microsoft in several high-level, strategic roles. From January 2000 to April 2005 he was senior vice president of finance and administration, as well as the company’s chief financial officer. He also served as vice president of the Worldwide Enterprise Group and vice president and chief information officer (CIO). Before becoming CIO, John held a number of positions within and outside finance, including corporate controller; general manager of worldwide financial operations; director of business operations at Microsoft’s European headquarters in Paris; and director of business operations for the Worldwide Sales and Support Strategy Group.

John is a member of the board of directors of Nike (NKE), Splunk (SPLK), FiREapps, DataSphere, Motif Investing, Chef, Azuqua, Tempered Networks, and Icertis. He was also a board member of Xensource, acquired by Citrix in 2007; Heroku, acquired by in 2010; Parse, acquired by Facebook in 2013; Tier 3, acquired by CenturyLink in 2013; Scout Analytics, acquired by ServiceSource in 2014; and Xamarin, acquired by Microsoft in 2016.  John also led Ignition’s investment in Splunk (IPO 2012).  John was named to the 2013 Forbes Midas List, a ranking of the world’s top venture capital investors, and to Business Insider’s 2013 list of top enterprise technology VCs.

John received his BA in accounting from the University of Montana. He also received the Distinguished Alumni Award from the University of Montana.

nick-sturiale Nick Sturiale
Nick Sturiale Managing Partner

Nick Sturiale joined Ignition in 2013, as a managing partner and oversees the Los Altos office. Early on, Nick spent 12 years as an entrepreneur in three startups where he held most all functional roles from QA, to product management to channel sales to marketing and BD. He was also founding CEO and Director of Timbre Technologies, a manufacturing-analytics software company, which won the 1999 UC Berkeley Business Plan Competition and was acquired by Tokyo Electron for $138 million in 2001.

As a VC the last 15 years, Nick’s has been directly involved in over 100 startups, held more than 25 board seats and invested across multiple platform generations from applications to web/cloud infrastructure to mobile enterprise to Big Data. To date, Nick’s companies have generated nearly $700M in realized value from approximately $100M in investment cost.

Prior to Ignition, Nick spent three years at Icon Ventures (formerly JAFCO Ventures) as a general partner, where he invested in companies such as VuClip (PCCW),, and Delphix. Nick spent eight years at Sevin Rosen Funds, where he incubated and led first investments in companies such as Actional (PRGS), XenSource (CTXS), Solidcore (INTC) and Splunk (SPLK). Nick also worked at The Carlyle Group as a managing director and co-head of its Silicon Valley office.

Nick holds a BS degree (and completed BA requirements) from California State University, Chico, and an MBA with academic distinction from the University of California, Berkeley, where he is a frequent guest lecturer and a member of the Haas School Dean’s Advisory Group.

VP, Principals, & Associates
Scott Coleman 2015 Scott Coleman
Scott Coleman Business Development Partner

Scott joined Ignition as Business Development Partner to help our portfolio companies identify and win customers and partners on a global scale.  Scott has spent 20 years working at the intersection of technology and finance, and has worked with startups and large companies on partnerships, go-to-market, acquisitions, and investments.   Scott’s prior roles have placed him at the forefront of how software-defined infrastructure, devops, advanced analytics, cyber, and digital transformation are changing our notion of the tech stack and how enterprises source and consume solutions.

Prior to joining Ignition, Scott led Microsoft Startup Growth Partners, was responsible for Microsoft’s global accelerator program, and brought together colleagues across the company to drive engagement and partnership with the start-up and venture capital ecosystem.

Before Microsoft, Scott led the Technology Innovation Portfolio team at Bank of America.  The team’s mission was finding innovative solutions to emerging business and technology opportunities by partnering with the technology community, including venture capital firms, and their portfolio companies.

Prior to Bank of America, Scott ran Technology Business Development at Morgan Stanley where his responsibilities included technology strategy and partnering with the banking and equities businesses to drive revenue for the Firm.  In this role, Scott created a structured innovation practice that cultivated relationships with VCs, technology entrepreneurs, CEOs, CTOs and other leaders at both large and small technology companies.

Prior to his role in Technology Business Development, Scott spent 10 years in equity research at Morgan Stanley, covering the networking and communications equipment sector, and before that Scott ran finance at Covista, a publicly-traded telecom company.

Cameron-Myhrvold Cameron Myhrvold
Cameron Myhrvold Founding Partner

Cameron Myhrvold is a founding partner with Ignition, helping to start the firm in 1999. He worked as a top executive at Microsoft for more than a decade and previously co-founded a start-up software company that he sold to Microsoft.

Cameron worked for 13 years at Microsoft, mainly on operating system products. He was most recently the vice president of the Internet Customer Unit, where he was responsible for building business relationships with network operators and a broad range of telecommunications providers.

Prior to that Cameron created the Developer Relations Group at Microsoft, which evangelized Windows and Microsoft’s other operating-system technologies to independent software vendors and third-party developers. This effort eventually became a 320-member team with an annual budget of $65 million, and was responsible for revenue of over $400 million. It created a community of 44,000 independent software vendors to develop Windows software.

Earlier Cameron co-founded Dynamical Systems, a company that developed multitasking operating systems for the PC, which he sold to Microsoft in 1986.

Cameron serves on the boards of Cloudmark, Cask and Tempered Networks. He previously served on the boards of Topsy (acquired by Apple), Zenprise (acquired by Citrix Systems), Azaleos (acquired by Avanade), Likewise Software (acquired by EMC), Consera (acquired by Hewlett-Packard), Rendition Networks (acquired by Opsware) and RLX Technologies (acquired by Hewlett-Packard). He also acted as Ignition observer on the board of Splunk (SPLK). Cameron also serves on the Board of WildTangent and Seeq.

Cameron received a BA degree from the University of California at Berkeley.

Nick_Traintos_MP_4350_071415 Nick Triantos
Nick Triantos Venture Partner
Nick Triantos is a venture partner at Ignition, who joined the firm in 2016. He has been in the software industry since 1992, when he worked at Apple Computer’s Claris software subsidiary. Most recently, Nick was managing director of the ventures team at SRI International, the research firm behind inventions ranging from Siri to the computer mouse to Arpanet (the predecessor to the internet). Nick focused on the software research labs, which cover areas ranging from artificial intelligence & machine learning to cybersecurity to computer vision and VR / AR to speech recognition and natural language understanding. Nick focuses on those same areas within Ignition Partners, particularly on their application in enterprise and business software.

Nick has previously co-founded two companies, and has been CEO twice. He has worked at 6 startups, and he has raised more than $10M dollars from investors. Before joining SRI, Nick co-founded ionGrid, which built software used by numerous Fortune 100 companies to enable tablets and smartphones to securely access corporate files and information. ionGrid was acquired by NetApp (NTAP) in 2013. Earlier in his career, Nick was one of the first software engineers at NVIDIA, where he wrote their OpenGL software. Nick later became chief software architect at NVIDIA, and oversaw development of tools such as CUDA for programming GPUs, as well as software across Linux, Mac, Windows, and embedded platforms.

Nick has also previously worked in venture capital as a partner at Quantum Technology Partners, and a board director of Sand Hill Angels. He has invested in over a dozen companies, with roughly 3X return on invested cash, plus a portfolio of numerous thriving and growing companies.

Nick holds a BS in Computer Science from SUNY Buffalo, and dual MBA degrees from the University of California, Berkeley, and Columbia University. He is a member of the Beta Gamma Sigma honor society, and he has guest lectured at Stanford University, UC Berkeley, MIT, University of Illinois at Urbana-Champagne, and numerous other top universities.
Kellan-Carter Kellan Carter
Kellan Carter Principal

Kellan Carter joined Ignition as an associate in 2013 after several years of working in technology investment banking and finance. At Ignition, Kellan works closely with portfolio companies and focuses on investments in application software, security and middleware.

Prior to Ignition, Kellan spent two years in investment banking at Mooreland Partners in San Francisco. There, he helped execute M&A transactions for technology companies in a variety of sectors, including mobile, enterprise software, systems, and infrastructure. Prior to Mooreland Partners, Kellan was an associate in KPMG’s advisory practice in Orange County, CA, where he helped structure asset-backed securities collateralized by student loans, auto loans, and residential and commercial mortgages. Kellan also worked as a financial-services intern at D.A. Davidson & Co. in Great Falls, MT.

Kellan holds a BS degree in business administration from the University of Montana in Missoula, where he graduated summa cum laude and was selected by faculty as Finance Student of the Year. After college, Kellan founded an online, business-networking platform to connect current students and faculty to recent University of Montana graduates. Kellan currently is a board member of MADE, a University of Montana affiliated program designed to promote entrepreneurship in Montana.

02dfba4 Preeti Rathi
Preeti Rathi Principal

Preeti is a principal at Ignition partners, who joined the firm in 2016. She is passionate about working with and helping companies grow from seed or Series A. Her areas of interest include mobile enterprise apps, machine learning and software as a service(SaaS).

Prior to Ignition, Preeti was at Opus Capital, where she invested in Turi (acquired by Apple) and Edunav. During her tenure at Juniper Ventures, Preeti invested in companies like Wickr (self-destructing messaging) and Vectra Networks (Advanced threat detection).

Preeti has a strong operating background where she held various roles in product management and development in Enterprise Edge, SDN, and Mobility.  This included defining product strategy and roadmaps for $1B revenue products like the ASR 9000 Series.

She has earned her Master’s Degree in Computer Science from Stanford University and her MBA from The Wharton School, University of Pennsylvania.

Rachel-Chalmers Rachel Chalmers
Rachel Chalmers Venture Development

Rachel Chalmers joined Ignition as a principal in 2013. She sources deals in enterprise and cloud infrastructure, “big data” and the “Internet of Things;” advises portfolio companies and provides counsel on industry trends.

Prior to Ignition, Rachel worked for 13 years at the 451 Group, an independent technology industry analyst firm focused on the business of enterprise IT innovation. She was most recently the company’s vice-president of research, overseeing all work on enterprise infrastructure software. Coverage areas included hypervisors, operating systems, provisioning and automation, application development, performance monitoring and lifecycle management.

While at 451, Rachel was among the first analysts to cover Opsware, BladeLogic, VMware, Splunk and Cloudera.
Before becoming a technology analyst, Rachel was a journalist in the U.S. and Australia. She helped launch Computer Week, later PC Week Australia, and was the Internet editor for Computerwire, where she wrote about software and open-source technologies.

Rachel received a BA degree in English from the University of Sydney and a master’s in philosophy, with a focus on Anglo-Irish literature, from Trinity College, Dublin. She was an advisor to the Ada Initiative, a non-profit that supports women in open technology and culture.

ryan Ryan Baker
Ryan Baker CFO

Ryan is the CFO at Ignition. He manages the day-to-day financial operations, reporting, tax, treasury, and administrative functions for Ignition Venture Partners, Ignition Capital, and Qiming Venture Partners.

Ryan joined Ignition in 2011 as its Controller and was promoted to CFO in 2015. Prior to Ignition, Ryan spent over 7 years with Vulcan, Inc., most recently as Sr. Manager, Finance Business Operations. In that role, he was responsible for the investment accounting and related fund administration for Vulcan Capital’s multi-billion dollar investment portfolio, including early stage venture capital, public securities, larger-scale private equity, and other alternative asset classes. Prior to Vulcan, Ryan spent 4 years in the audit practice of Ernst & Young, including a one year rotation at the firm’s national headquarters in New York City.

Ryan is a CPA and earned a B.B.A. in Accounting from the University of Notre Dame.

laurel Laurel Brakus
Laurel Brakus Executive Assistant, Operations

Laurel joined Ignition in May 2007 as an Executive Assistant.  Laurel brings a diverse background in investor relations, real estate, management, recruiting and marketing to the Ignition team. Laurel dedicates much of her time towards investor relations, event planning and administrative support for Robert Headley, Cameron Myhrvold, Richard Fade, Steve Hooper and Adrian Smith.

Prior to Ignition, Laurel spent 12 years as an Executive Assistant supporting the CFO, General Counsel and Chairman for the largest retail property group worldwide, Australian-owned Westfield Group (a Los Angeles-based REIT).   During her administrative role, Laurel was a major contributor in Westfield America’s IPO in May 1997 including preparation of the company’s prospectus. Laurel traveled with senior executives and investors on US property tours and on occasion worked in the New York office to assist in Westfield’s largest acquisitions including Rodamco ($2.3 billion) announced in January 2002.

Laurel studied performing arts in Portland, OR and Los Angeles, CA. She holds administrative and marketing certificates and is a member of VCOMA (Venture Capital Office Managers Association) and IAAP (International Association of Administrative Professionals).

debbie Debbie Cordova
Debbie Cordova Executive Assistant

Debbie joined Ignition in 2009 as an Executive Assistant, after several years serving key executives in both the public and private sectors. In this role she provides executive support to John Connors and Jonathan Roberts, including assisting with complex calendaring and travel, coordinating board meetings, and planning the annual investor meeting and other events.

Prior to joining Ignition, Debbie was the Management Assistant to the Managing Partner at Ernst & Young; Executive Assistant to the CFO, Controller and Investor Relations at Wall Data; and Executive Assistant to the General Counsel and VP, Strategy and Chief Marketing Officer at Early in her career she assisted the Press Secretary and Speechwriter in the Office of the Mayor, City of Seattle, including scheduling press conferences and representing the mayor’s office at civic functions.

Debbie’s roles have involved extensive interaction with regional, national and international contacts, in addition to board members, legal counsel, bankers, and hotel and event representatives.

Debbie holds a Bachelor of Arts degree in Elementary Education and Sociology from Principia College.

molly Molly Goudy
Molly Goudy Finance Manager

Molly joined Ignition in 2007 and focuses on portfolio company and fund analytics, as well as due diligence for fundraising. She is a Seattle native, and outside of crunching numbers at Ignition she enjoys spending time with her family in the beautiful Pacific Northwest hiking, biking, running and skiing.

Before joining Ignition, Molly worked in the banking industry in commercial lending in both Seattle and Silicon Valley. Molly holds an MBA from Seattle University and a BA in Business – Finance from Washington State University.

christy Christy Green
Christy Green Staff Accountant

Christy joined Ignition in 2007, where she handles management company financial statements along with Accounts Payable. Her prior experience includes Audit, Tax, Cash Management and Financial Accounting in various industries, including a top public accounting firm, a Fortune 100 telecommunications company, and a leading global video game company. She earned her accounting degree from the University of Oregon, and holds a CPA certificate.

Christy enjoys walking, hiking, traveling and sightseeing with her photographer husband, Ray.

robert_headly_new Robert Headley
Robert Headley Administrative Partner

Robert Headley is Ignition’s administrative partner, overseeing the firm’s day-to- day operations. He joined the firm in 2000. Robert is the main point of contact for investors, having led fundraising efforts for more than $2 billion in capital commitments across seven Ignition and affiliated funds.

Robert previously served as a director for Enclarity (acquired by LexisNexis), Extend America (acquired by Sprint) and several other Ignition portfolio companies.

Prior to joining Ignition, Robert spent seven years at Starbucks Coffee Company, most recently as vice president, finance & treasurer. In that role, he managed Starbucks investor relations, corporate development, Treasury, business planning & analysis, and profit improvement functions.

Before Starbucks, Robert spent three years in the principal investment area and investment banking division of Goldman Sachs in New York and Sydney, Australia.

Robert holds a MS and BS degree with distinction in industrial engineering from Stanford University.

kenji Kenji Kawasaki
Kenji Kawasaki Fund Tax Manager

Kenji joined the Ignition Partners finance team in 2015. He started his career at Deloitte specializing in international tax and serving clients in the private equity and high tech industries. Subsequent to Deloitte, Kenji spent time working for on the international tax planning team supporting the Amazon Web Services business. Kenji received his undergraduate degree in Japanese from the University of Utah, his Master of Business Administration from the University of Phoenix, and his Juris Doctor degree from Gonzaga University School of Law.

During his free time, Kenji enjoys spending time with his family while sailing, skiing, hiking, camping and traveling.

lesly Lesly Mohr
Lesly Mohr Fund Accounting Manager

Lesly is a Fund Accounting Manager for Ignition and has been with the team since 2012. Lesly’s experience spans external and internal audit, small business tax compliance, as well as operational experience as a small business controller. She is a Certified Public Accountant and holds Bachelor’s degrees in Accounting and Music from San Jose State University.

On the weekends, Lesly can be found spending time with her husband and two daughters cooking, food exploring, city surfing, and attending any live music event she can find!

mag Magdalene Teo
Magdalene Teo Fund Accounting Manager

Magdalene is a Fund Accounting Manager at Ignition Partners. She joined Ignition in 2006 after spending three years at Three Arch Partners, a healthcare focused venture capital firm in Silicon Valley. Mag was born and raised in Singapore and is fluent in Mandarin. She graduated from Indiana University Kelley School of Business and studied abroad at the University of Maastricht in the Netherlands.

When Mag is not chasing after her two young boys, you can find her watching HGTV and exploring the Seattle food scene.

Founding & Prior Fund Partners
Richard-Fade Richard Fade
Richard Fade Partner

Richard is a Partner at Ignition focusing primarily on infrastructure software, including virtualization, cloud and services investments. Richard’s prior investments include; Appature (IMS Health 2013), Azaleos (Avanade 2012), GotVoice (Spoken 2009),InstallFree (WatchDox 2012), Likewise (Isilon/EMC 2012), StorSimple (Microsoft 2012) and WHIPTAIL (Cisco 2013). He currently serves on the boards of Onehub and Talyst while working with several early stage technology companies in the Northwest.

Prior to joining Ignition, Richard was 16 years at Microsoft Corporation in several leadership roles including serving on the executive staff as a division level vice president. Most recently Richard was Senior Vice President of the OEM division where he was responsible for Microsoft’s licensing business with PC OEM and embedded device manufacturers. Richard served as VP Desktop and Consumer Applications, overseeing the creation and launch of Office 97 and several Microsoft Office product line extensions. Richard was Vice President of the Internet Business Unit and served as Vice President Far East Region where he was responsible for product development, sales, and marketing for Japan, China and Korea. Richard led the teams which produced the first successful double byte versions of Microsoft Windows and Microsoft Office applications.

Richard and his wife Susan have been active in helping families of children with developmental disorders. The Fades co-founded the Autism Center at the University of Washington. Richard is a board member of the Autism Center, and co-founder and prior chairman of the Autism Treatment Network (now a part of Autism Speaks).

Michelle-Goldberg Michelle Goldberg
Michelle Goldberg Partner

Michelle Goldberg is a Partner at Ignition. She is dedicated to helping entrepreneurs and emerging and future leaders in consumer and digital media software. Michelle cultivates CEOs, entrepreneurs and engineers to foster their talents and help bring their vision to life. She currently sits on 7 for profit and not for profit boards, including Glympse, Visible Technologies, SEOmoz, She previously sat on the board of TrackSimple, which was acquired in 2011 by BlueKai.

In addition to her work as a community mentor and VC, she is an active fundraiser and advisor in education. Prior to joining Ignition, Michelle consulted to Microsoft’s Developer Division, worked as an investment banker in mergers and acquisitions at Olympic Capital Partners, and as a management consultant with A.T. Kearney and the China External Trade Development Council (CETRA) in Taiwan.

She was named one of the Top 100 Most Influential Women in Technology by the Puget Sound Business Journal, and was a 2008 “40 under 40” Honoree.

Michelle was awarded a Masters degree from Harvard University, and holds an undergraduate degree from Columbia University in the City of New York.

Steve-Hooper Steve Hooper
Steve Hooper Founding Partner

Steve is a Founding Partner of Ignition. He invests in telecommunications and wireless companies. Steve represents Ignition as a director on the boards of Modiv, TTMI, SeaMobile, Sparkplug, Public Mobile, Airbiquity and AVST. Steve also serves on the board of InfoSpace. He previously served on the board of Avogadro (acquired by OpenWave) and UIEvolution (acquired by SquareEnix).

Prior to Ignition, Steve worked closely with Craig McCaw for 18 years and was CEO of every major McCaw Company except Nextel. Most recently, Steve was the Chairman and CEO of Nextlink Communications (now XO Communications), where he was responsible for repositioning the company to a true Integrated Communications Provider offering a full complement of voice and data services.

Prior to Nextlink, Steve served as the co-CEO of Teledesic with Craig McCaw. In that capacity, he oversaw the operation of the company and the negotiation of the multi-billion dollar satellite contract with Motorola.

From 1994 to 1997, Steve served as CEO of AT&T Wireless. As President and CEO of AT&T Wireless, Steve grew the company from $1.8 billion sales to $4 billion. As CEO, Steve bought LIN Broadcasting for $3.5 billion; expanded AT&T’s footprint via the PCS auctions; built national GSM networks in India, Hong Kong and Taiwan; worked with Nokia to build the cornerstone of AT&T’s “Digital One Rate” offering; deployed the first nationwide packet-based data network; and launched the first nationwide digital air-to-ground network, achieving 40% market share.

Prior to becoming CEO of AT&T Wireless, Steve was part of the small McCaw team that recognized cellular’s promise in the early eighties. Steve financed McCaw’s expansion into cellular, raising $200 million in the industry’s first high-yield cellular deal and taking the company public in 1987. Steve also had extensive operational responsibility at McCaw. Steve was the president of McCaw’s cable operations and successfully sold that business for $750 million. From there he moved into Cellular operations where he was responsible for a large part of the McCaw cellular footprint in the United States.

Steve holds an MBA from the Wharton School and a B.S. in Civil Engineering from Seattle University, where he served as a Trustee of the Seattle University Board for 14 years.

Chris-Howard Chris Howard
Chris Howard Principal

Chris is a Principal at Ignition and invests in consumer internet and cloud computing investments and oversees Ignition’s seed program. He is on the board or an observer of Batch, Hipmunk, Datasphere, Fotopedia, Keas, Parse, SocialEyes and worked closely with Tracksimple prior to being acquired by BlueKai. He works with Ignition’s Entrepreneurs in Residence and portfolio companies on product definition, market segmentation and positioning, customer acquisition and retention, business development, recruiting, and fundraising.

Prior to joining Ignition, Chris spent 10 years in advertising and marketing roles, focused on startup brand development. At Heckler Associates, a leading branding firm, he launched Aravon, New Balance’s entrance in the comfort shoe segment, and Procare, New Balance’s partner program. He also worked on campaigns for PF Flyers, Suncadia, and Colgate. At Pivot + Levy, a marketing strategy and creative firm, he led business development, working with clients like Microsoft, Attachmate, and WCI Telecom.

Chris was marketing manager at the closeout sporting goods retailer, prior to its sale to Overstock, where he ran offline and online marketing, including online advertising and sponsorships, search engine marketing, email marketing, as well as traditional ad campaigns. Chris began his career at Team One Advertising as an account executive, managing the national brand campaigns for Lexus and the American Cancer Society.

Chris earned his bachelor’s degree in Psychology from Occidental College and an M.B.A. from the University of Washington where he was a McGowan Scholar. Chris enjoys a long run along Lake Washington, cycling, skiing/snowboarding, and time with his wife and their three energetic boys.

JonathanR-new Jonathan Roberts
Jonathan Roberts Founder & Partner

Jonathan Roberts is a Founder and Partner of Ignition. He invests in business application and services companies and is a director on the boards of AVST, Docusign, Spoken and Earth Class Mail.

Prior to Ignition Roberts spent 13 years at Microsoft, most recently as General Manager of the Windows CE Intelligent Appliance Division, where he was responsible for developing new WinCE products, product marketing, business development and long-term planning for the Windows CE platform as well as the retargeting of the Microsoft’s PocketPC effort. Roberts led the marketing and business efforts for Windows 3.1, 3.11, Windows NT 3.51, NT 4.0, BackOffice 1.0, Windows 98 and NT 4.0 on the Desktop, and finally all of Windows CE including embedded, Pocket PC, Auto, Phones, Set-top, Games, etc. Roberts received his B.A. in history from the University of Washington where he was also Student Body President. In addition to his Ignition boards, Jonathan was formerly on the executive committees of Epiphany School and the University of Washington Foundation Board.

Brad-Silverberg Brad Silverberg
Brad Silverberg Founding Partner

Brad is a Founding Partner of Ignition. He invests in software, infrastructure, and consumer companies. Brad represents Ignition as director on the boards of Avvo, Fotopedia, Hipmunk,, Keas, SocialEyes and TravelPost. Brad has previously served on the boards of GlobalScholar (acquired by Harland Clarke), SEVEN, and SourceLabs (acquired by EMC), and was an observer for Heroku (acquired by

Prior to founding Ignition, Brad is best known as an industry pioneer who built the Microsoft Windows franchise and led Microsoft’s Internet turnaround. During his nine-year tenure at Microsoft, he was a senior vice president and member of Microsoft’s nine-member Executive Committee. He was responsible for driving all aspects of the Windows business from 1990 through 1995, including establishing the vision and strategy, and executing on product marketing and development. In five years, he grew Windows from a $50 million business to over $3.5 billion. He was also responsible for the MS-DOS business during that period. He was named PC Magazine’s Person of the Year in 1995 for his leadership of Windows 95.

From 1994 through 1997, Brad led the Internet effort at Microsoft and was responsible for its Internet platform, as well as the Developer Tools Division and the Developer Relations Group. As part of the Internet efforts, Brad’s responsibilities included Internet Explorer versions 1-4, which he grew from 0% share to over 60%, Outlook Express, Java, Commerce Server, and Commercial Internet Server.

In 1996 and 1997, he also led the Microsoft Office division, was responsible for over $6 billion in revenue and managed over 5,000 people. In 1998-1999, Brad worked part-time at Microsoft, primarily as a strategic consultant for Microsoft CEO Steve Ballmer.

Prior to Microsoft, Brad’s career involved running product development at Borland International; running product development at Silicon Valley startup called Analytica, which was later acquired by Borland; product development at Apple Computer; and computer science research at SRI International.

He received a Bachelor of Science degree magna cum laude in Computer Science from Brown University, and a Master of Science degree in Computer Science from the University of Toronto.

Outside of Ignition, Brad enjoys bicycling, snowboarding, wakeboarding, and travel.

Adrian-Smith Adrian Smith
Adrian Smith Partner

Adrian is a Partner at Ignition. Adrian invests in telecommunications and mobile companies and represented Ignition as a director on the board of Twisted Pair Solutions (acquired by Motorola Solutions, Inc.) and was an observer on the board of mFoundry (acquired by FIS). Adrian also represented Ignition on the board of Melodeo (acquired by HP) and was the shareholder representative for Swype (acquired by Nuance).

Prior to Ignition, Adrian spent 12 years in leading technology roles at Nextlink, AT&T Wireless, McCaw Cellular Communication and British Telecom Research Laboratories. Adrian’s responsibilities have included the radio architecture and evolution of the LMDS broadband fixed wireless technology, the browser transport mechanism for integrated cellular voice and data solutions and the TDMA air interface design and specification.

Adrian joined British Telecom Research Laboratories in the UK in 1989 and worked on the ETSI standards for the Digital European Cordless Telecommunication (DECT) technology, developing DECT testbeds for voice, data and wireless video applications.

Adrian is the author of a number of patents associated with cellular technology as well as co-author of the book “IS-136 TDMA Technology, Economics and Services.”