PROCESS
Ignition aims high. By devoting its energies, experience and expertise to cultivating entrepreneurs, to growing great portfolio companies, and generating the best possible returns Ignition focuses on a single goal: to be the best VC to invest in and work with in North America.
Entrepreneur Guidelines
Our focused investment model and high degree of engagement requires that we be extremely selective in our investments. For those who wish to have Ignition consider investing in their company, consider the following:
Get An Introduction
Please do not submit your business plan without a referral. The most effective introduction is from someone who knows you and knows us. A referral, from our partners, portfolio companies, or contacts within the industry, is an important introduction and will ensure your business plan gets the attention it deserves. We cannot guarantee that business plans lacking a referral will receive follow-up.
Submit A Plan
We recommend a length of three pages for executive summaries and 10 - 12 pages for business plans. Typically we would expect to learn the following information from your executive summary and business plan:
- What is your business?
- What problem do you solve?
- Who currently has the problem? How do you solve it?
- How big is the market potential? What is your distinct advantage?
- What industry and in which segments of the value chain does your business fit?
- What is your business model - primary source of revenue, primary distribution mechanism, primary competitors, lead partners and/or target partners?
- What are your financial projections - margins, volumes, etc.?
- What are the assumptions and sensitivities behind these projections?
- How much capital will you need to develop your offering and bring it to market?