PRINCIPLES
At Ignition we believe that a few, simple elements are the key to our success in building and growing a great long term portfolio and a high performance investment opportunity:
Clear Focus
By limiting our industry focus and size of our fund we keep standards high and maximize the impact of our time and of our experience. We are worldclass experts in software and communications technology with decades of operating experience building some of the world's most successful wireless, software and internet businesses. We invest in areas we know.
Proprietary Deal Flow
Because of our team's history of leadership in our targeted industries, Ignition is sought out by industry leaders, entrepreneurs and proven technologists. We attract top deals and talent, we win deals in competitive situations, and are brought into deals by complementary investors.
Picking Winners
In addition to attracting unique deal flow, our experience grounds our judgment in discerning the most promising and viable opportunities. Throughout our careers we have avoided fads and identified the businesses that will make a difference in the long term. We map that judgment to a detailed investment architecture and ongoing industry analysis. We complete this process with rigorous due diligence. We only invest in great teams that can execute and win, with sound plans for attacking a large market opportunity.
Execution, Execution, Execution
Execution is the highest value at Ignition. Vision, philosophy, strategy are each important, but execution is what makes any company successful in the long run. Our focused model is optimized to allow us to help all of our portfolio companies execute successfully. We are active board members, with a limited number of board commitments per partner. Our engagement ranges from strategic counsel, to technology insight and guidance, to recruitment of key people, to active business development. We provide much more than a Rolodex, we tap our long-standing industry relationships to facilitate and negotiate strategic partnerships on behalf of our portfolio. As long-term investors we continue this engagement throughout the process of development and growth of our companies.