Looking to take on Quora, Avvo rebrands as a Q&A sitePosted by admin on September 20, 2011
9/20/2011 – When former Expedia executive Mark Britton founded Avvo in 2007, the goal was to create an online directory and ranking system of attorneys. The Seattle company continues to offer that service — along with a directory of doctors. But Avvo is now putting a bigger emphasis on its Q&A forum, redesigning its home page to emphasize how attorneys and doctors can solve people’s problems. The company says that its Q&A forums are now attracting about 50,000 questions per month, which means doctors and lawyers are dispensing with advice to users of the site about every 90 seconds.
There you can find questions like: “Does having a medical marijuana card interfere with my green card?” or “Is it true that herpes can be caused by stress/mental not associated with sex?”
In a blog post today, Britton explained why the company is now focusing on its Q&A forums. And he stressed how Avvo is looking to set a new bar for online advice that goes beyond those offerings found on Quora and Yahoo Answers.