Startup of the Week: Korrio

Written by on May 3, 2012 in Press & Events

TechFlash, 5/3/12 -

Korrio is the newest Seattle tech company to take on sports, and rather than looking to the pros, they’re aiming at the sports most of us do for fun. The name, Korrio, comes from the Maori word for play.

Korrio founder and CEO Steve Goldman took a few minutes to answer some questions about the company.

What is your elevator pitch?

Korrio helps you organize and share your sports life by providing the only integrated service for organizations, teams, families and fans.

We came up with the idea … As a parent and coach of two kids that are actively involved in sports I saw first-hand the lack of easy-to-use solutions in this space. After leaving Isilon Systems and thinking about what I wanted to spend time on, creating a great product for youth sports seemed like the perfect way to blend my passions for my kids, sports and building companies of lasting value.

The word that describes our company culture is … Play. We’re a company focused on sports, so we really try to have fun beyond all the hard work. We’ve taken “play” to heart and use it as an acronym to describe the kind of company we want to be: Passionate, (building) Lasting value, Always innovating and (doing) Your best.

The biggest challenge we face is … Building an integrated service means we have to focus on both administrative features for clubs, and consumer features for parents, players and fans. As a startup with a small development team, making sure we strike the right balance so priorities are appropriately set is a recurring challenge.

We’ve raised … Early seed money from angels such as Martin Coles (former COO of Starbucks, CEO of Reebok, and Nike executive), Sam Schmidt (owner Sam Schmidt Motor Sports), and Damon Huard (former NFL quarterback). Later, we secured $3.3 million in Series A funding from Ignition Partners. Partner John Connors (former CFO of Microsoft and current Nike board member) led the investment and joined our board of directors. We expect to raise additional funding this year.

If we had $3 million, we’d invest in … Mobile. Korrio already supports publishing your practice and game calendars to your phone, as well as sending you text alerts or “robocalls” when events change. The next focus for us is to bring the full Korrio experience to your smartphone or tablet so you can be as connected on the sidelines as you are at home.

The oddest thing about our company is … It smells like fresh bread all day. We’re located in SODO directly over Macrina Bakery, so in the summer when the windows are open it’s pretty tempting to float downstairs for a snack.

The one thing missing from the business is … More great people. As we grow we’re seeing how dynamic the Seattle market has become for top talent. We have a couple of open developer positions now that we’d love to fill with A players.

We won’t fail because …We have the best team, the best technology and the biggest vision in the space. Nobody else has ever tried to build something on this scale for youth sports and we are confident we have all the right pieces in place for success.

Go to full article here.

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