Marketwire 8/15/12 -
SEOmoz, the industry’s most popular provider of search engine and social optimization software, today announced the acquisition of Twitter analytics company Followerwonk in a recently finalized deal. The acquisition caps off a killer quarter for Moz, which received $18 million in Series B funding from Foundry Group and Ignition Partners in early May.
SEOmoz makes software for marketers with a focus on inbound channels including SEO, social media, content, and community. By helping professionals better understand and address the complex field of organic search marketing, Moz combs websites to find errors or missed opportunities, and then makes recommendations based on best practices. With a current roster of over 15,000 paying subscribers and a monthly web count of over two million visitors to its very vocal online community, the company is a leader in the SEO optimization space. The acquisition will allow Moz to expand Followerwonk’s capabilities, which currently include Twitter profile searches, user comparison and analysis through visual graphs.
“Followerwonk is one of those awesome, young companies that just has something special,” said SEOmoz CEO and co-founder Rand Fishkin. “We really dug what they were able to do from a social media standpoint and the whole crew fit in really well with the Moz culture. We’re looking forward to meshing our ideas and making something really cool.”
Formed by a small team of developers, Followerwonk kicked off in 2009 after founder and SEO app developer Peter Bray noticed that Twitter was generating increasing traffic for his clients. After writing several Twitter apps, the teams started developing software that allowed people to search for Twitter users by bio — a function still unavailable on Twitter’s main site. Spurred by the rising popularity of the Followerwonk technology, the team worked to provide more updates, including the ability to sort by follower count, search within social graphs, and overlay relationships between users in a side-by-side comparison format.
“Moz has really embraced our ideas and given us space to expand our product,” said Peter Bray, co-founder of Followerwonk. “From the get-go it just seemed like the perfect place to integrate our technology. I think together we’re on the path to do some really great things. SEOmoz is a pretty killer place to be.”
Additional acquisition details can be found here: http://www.seomoz.org/blog/seomoz-pro-member-you-now-get-followerwonk-free
SEOmoz is the industry’s most popular provider of search engine and social optimization software, easy-to-use tools and tutorials enabling businesses of all sizes to grow their traffic in the areas where people search most. The company is powered by a passionate group of Mozzers who aspire to provide pioneering technology that empowers users to leverage the reach of the Internet — increasing visibility through organic search and social media marketing. The software’s API capabilities connect the Mozscape web index with web-based campaign applications, Open Site Explorer and dozens of additional third party offerings — helping brands gain greater mindshare easily and effectively. With a mission focused on education as well as technical innovation, SEOmoz hosts a powerful community of contributors and marketers united in bringing beneficial, user-oriented content to the top of the page.
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