Prosodic reels in $1.4M to help big brands target Facebook posts

Written by on May 15, 2012 in Press & Events

Geekwire, 5/15/12 –

Fast-growing social media startup Prosodichas nailed down $1.4 million in seed funding, money that the Seattle company will use to help media companies, publishers and other big brands target their Facebook posts to users when they are most likely to be online. The service also analyzes past Facebook page posts, and then makes predictions about how to best interact and post content moving forward.

Ignition Partners, the Bellevue venture capital firm, participated in the funding as did angel investors David Remer and Gary Vaynerchuk.

The involvement of Vaynerchuk, a New York social media expert, was previously reported by GeekWire.

Prosodic said that it is currently processing social media performance for more than 330 million Facebook Page Likes. Discovery Communications, for example, said it has seen a 70 percent increase in interactions and a 42 percent increase in click-through rates since implementing Prosodic’s technology.

Prosodic is still very much in the early stages of development, but CEO Leigh Fatzinger told GeekWire in March that business “is going crazy” with interest from big brands and digital media agencies. “We are still getting started,” he said.

Fatzinger previously founded Nology Media, and worked at OneComm, Nextel, LightPointe, Terabeam, and ADAPTIX.

A number of other companies are operating in the social media monitoring space, including Visible Technologies, Simply Measured, Banyan Branch and Ready Pulse. Prosodic employs 11 people.

Go to full article here.

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