11/15/2011 – Techcrunch, Rip Emerson
As Erick wrote in September, over the course of the last year, Fotopedia has been hard at work at trying to reinvent the photo book for the iPad. To date, the so-called “Wikipedia for photos” has launched seven apps, two of which have been in partnership with National Geographic, and has racked up 5.2 million downloads since August of last year.
In September, as part of turning its attention to creating more magazine-like experiences, it launched the Fotopedia Magazine on Flipboard, which highlights five photo essays each day of the week from the company’s impressive bullpen of high-end photographers. And, today, Fotopedia is launching its eighth app and, in turn, is embarking on a new initiative that aims to leverage its photographic talent to begin creating branded experiences in magazine form, combining advertising with “premium content”.
Through a new partnership with Hakuhodo, Japan’s second largest advertising agency, Fotopedia is launching a new global brand advertising initiative that seeks to bring tourism back to Japan.