Market Watch WSJ, 5/31/12 –
Avvo, Inc., the web’s largest expert-only health and legal Q&A forum and directory ( www.avvo.com ), today unveiled a new Cosmetic Surgery microsite that will entertain and educate consumers about the top 10 most popular cosmetic surgery procedures. Highlighting what’s “Real vs. Fake,” the new site is part of a year-long campaign called “No Question Left Unanswered” (NQLU) which aims to provide one million trusted answers to consumer health and legal questions in 2012.
The Cosmetic Surgery microsite at http://answers.avvo.com/cosmetic-surgery lets consumers test their cosmetic surgery IQ through interactive components such as:
Cosmetic Surgery: Under the Surface Infographic. This body map demystifies some of the most popular cosmetic procedures, putting cost, recovery time, and results into perspective in a fun and engaging presentation.
“Real vs. Fake” Cosmetic Surgery Quiz. Consumers can test their cosmetic surgery IQ and register to win one of several prizes, including a $125 Spa Finder gift card or $100 worth of “SKIN IS IN” products.
“There is a massive amount of misinformation in the public sector about the costs, recovery time and risks associated with cosmetic surgery procedures,” said Dr. Tina Alster, Avvo.com medical advisor and founding director of the Washington Institute of Dermatologic Laser Surgery in Washington, D.C. “As consumers look online to find trusted medical advice – whether it’s for elective or non-elective procedures – Avvo.com can help them find the right medical professional and answer their questions.”
The Cosmetic Surgery microsite joins the NQLU Moms & Pregnancy microsite, which launched in March. The NQLU campaign introduces new ways for consumers to get answers to their health and legal questions and engage with licensed professionals online. Additional NQLU microsites will be released throughout the year on a variety of health and legal subjects.
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